The company’s draft prospectus outlines a significant shift in its global footprint. While annual revenue climbed to $41.9 billion in 2025, growth has become increasingly dependent on European and international markets. Europe now stands as the retailer's largest territory, accounting for 35.4% of total net revenues, while the U.S. contribution dropped to 24.1% over the same period. In the first quarter of 2026, U.S. revenue fell 14% to $2 billion, reflecting the impact of changing trade regulations.

Operational pressures are mounting as marketing and fulfillment costs rise. Shein’s operating margin thinned to 2.9% in the first quarter, down from 3.9% a year prior. The bottom-line loss was exacerbated by a $328 million non-cash fair-value charge linked to convertible redeemable preferred shares. As the company heads toward an IPO, it is reportedly targeting a valuation between $40 billion and $50 billion—a sharp decline from its $98.2 billion valuation during a 2022 fundraising round.