The new offerings, built on the Salesforce Service Cloud, provide a digital-first approach to roadside and lifestyle protection. TrxNow aims to help agencies differentiate themselves from legacy motor clubs by bundling financial and legal benefits with traditional emergency services. The platform streamlines the claims process, allowing agents to offer more comprehensive coverage while maintaining a transparent connection with their policyholders.

The service tiers start with GoSafe, which includes roadside assistance and a $5,000 accidental death benefit. The mid-tier DriveSafe adds financial safety nets such as auto deductible and repair reimbursement, alongside identity theft protection and cell phone coverage. At the top end, the StaySafe package increases the accidental death benefit to $10,000 and adds home deductible reimbursement and emergency lodging assistance. These bundles move the company beyond simple towing, positioning it as a broader risk-mitigation partner for the insurance industry.