The rise of AI has enabled employees to generate software in minutes, often bypassing traditional IT oversight. CEO and co-founder Eoin Hinchy characterizes this as 'Wild Code,' a phenomenon where disparate applications and agents spread across an organization without centralized visibility or security controls. Rather than attempting to retrofit existing tools, Tines rebuilt its infrastructure specifically to bridge the gap between rapid internal development and enterprise-grade security requirements.

3B serves as a centralized orchestration layer. Users can generate workflows using natural language, which the platform then connects to authorized organizational systems. For IT and security teams, the platform enforces governance through isolated execution environments, credential protection, and automated logging. These measures ensure that sensitive data remains partitioned, preventing cross-contamination between different user tasks or automated processes. Early adopters like Fin report that the platform allows non-technical staff to build tools while maintaining the oversight necessary to mitigate shadow AI risks and rising operational costs.

Founded in 2018, Tines has seen its enterprise customer base triple year-over-year, reaching a valuation of $1.125 billion in 2025. With a net revenue retention rate of 124%, the company is positioning its new environment to become the standard interface for managing the intersection of employee-led innovation and rigid corporate infrastructure.