The company’s bottom line took a sharp turn, swinging to a loss of 7.82 million Canadian dollars compared to the 2.89 million profit recorded during the same period last year. Revenue figures highlighted the scale of the struggle: cannabis retail slipped 1.4% to 83.2 million, while broader cannabis operations dropped more than 10% to 32.2 million. The liquor segment, often a pillar of stability, fared no better, contracting by 5.1% to 134.7 million.

Chief Executive Zach George attributed the quarterly shortfall to persistent market softness and temporary production inefficiencies. While the firm shifts its focus toward cost optimization and a refinement of its high-performing retail banners, the immediate financial results underscore the difficulty of navigating a cooling consumer landscape.