The Westwood, New Jersey-based company is rapidly gaining traction among hospitality professionals and retailers. Beyond the New Orleans honors, the brand previously earned a Double Platinum Medal at the L.A. Spirits Awards and Double Gold status at the New York International Non-Alcoholic Competition. For founder John Morris, these awards serve as critical validation for a product rooted in Jamaican tradition.

Joy's Sorrel Hibiscus Elixir relies on a blend of hibiscus, fresh ginger, and island spices to replicate the depth of a traditional craft cocktail. During the recent New Orleans convention, the product drew consistent attention from bartenders and distributors, with many identifying it as a standout offering in an increasingly crowded category. As the sober-curious movement expands, the brand’s ability to combine authentic Caribbean flavor profiles with high-end production standards is positioning it as a leader in the premium non-alcoholic space.