The deal, officially closed on July 31, 2026, marks a strategic expansion for the Toronto-based company. By absorbing Sleep Number’s assets, the combined entity aims to leverage shared expertise in personalized sleep solutions and customer service. President and CEO Stewart Schaefer characterized the move as the start of a new chapter rather than a corporate endgame, emphasizing that the focus remains on scaling innovation across the North American market.

Customers can expect to retain access to existing product lines and brand identities, including Dormez-vous, Endy, and Simba Sleep, while the company integrates broader operational capabilities. The leadership team intends to use this infrastructure to accelerate investment in sleep technology and expand reach, positioning the unified organization as a dominant force in the global wellness sector.