Mallone enters the role with over 25 years of experience in brand development and campaign strategy. His professional background includes collaborations with major global brands such as MGM Resorts, Lexus, Macy’s, and Universal Music Group. At West of Fairfax, he intends to leverage this history to foster team creativity and deepen client partnerships, focusing on the storytelling techniques that have defined his career.

Morgan Harris, CEO of North Sixth Group, which acquired the agency in 2023, pointed to Mallone’s creative track record as the primary driver for the hire. The agency currently operates as a dual-service provider, offering integrated social media and public relations solutions designed to unify brand messaging. Mallone plans to build upon the existing agency culture to expand the firm’s reach and influence across cultural and digital platforms.