The SKE activation space featured an open-plan timber structure designed to mirror the rustic aesthetic of the British countryside venue. Under the banner of "Enjoy SKE, Enjoy Every Moment," the booth functioned as a central hub for attendees, offering a mix of music and social activities that contrasted with the more traditional festival stalls. The company utilized the high-traffic environment to engage directly with adult consumers, facilitating product discovery through both sampling sessions and hourly prize draws.

Product demonstrations focused on two primary devices: the SKE BAR and the SKE BAR 15K. The former emphasizes a reusable pod-based format with a 500mAh rechargeable battery, while the latter targets heavy users with a 15,000-puff capacity, an 850mAh battery, and integrated dynamic lighting effects. According to company representatives, the festival finale serves as a strategic touchpoint to solidify brand recognition across the UK, leveraging the outdoor atmosphere to highlight the durability and design of their latest hardware iterations.