Gelb, previously the company’s Head of Account Management, will now oversee the entire product roadmap alongside enterprise growth initiatives. His tenure at the New York-based firm has been marked by a shift from managing client relationships to architecting solutions for order management and agentic advertising. According to Chief Commercial Officer Peo Persson, the appointment aims to eliminate the friction between what publishers request and what the technology delivers, ensuring sales and development remain aligned.

Before his time at DanAds, Gelb held roles at IBM and Ebiquity, building a background in media consulting and campaign optimization for Fortune 500 companies. His promotion arrives as DanAds scales its automated advertising platform, which currently supports operations across Stockholm, New York, London, and Amsterdam with a global workforce exceeding 200 employees.