The menu additions feature the Merry Magic, a fruit-forward blend of blackberry, peach, and cherry available as a Rebel Energy Drink, Myst Energy Refresher, or lemonade. Joining it is the Sprinkle Cookie, a sugar cookie-inspired treat finished with the company’s signature Soft Top and holly sprinkles. For customers seeking traditional holiday flavors, Dutch Bros is bringing back the Hazelnut Truffle mocha and the peppermint-infused Candy Cane mocha, both of which can be ordered as hot, iced, or frozen drinks.

Beyond beverages, the company is debuting the Holiday Sugar Cookie Cake Pop, a tree-shaped confection coated in white chocolate. Chief Marketing Officer Tana Davila stated that the goal for this year’s rollout is to inject additional charm into the customer experience, supported by nine new seasonal cup designs that include specific editions for children and pets. These items are available at all locations while supplies last.