The retailer, which specializes in baby products, reported that the expected closure of these franchise outlets will lead to a material decline in orders through March 2028. This downturn is projected to hit revenues, profits, and cash flows significantly. While Mothercare maintains enough liquidity to sustain operations for the coming months, management admitted that the firm’s long-term solvency remains highly uncertain.

Shares have shed 90% of their value year-to-date, reflecting investor alarm over the company’s reliance on international partnerships currently disrupted by regional instability. In response to the crisis, the board has initiated a comprehensive strategic review of its business model and cost structure. The Middle East franchise partner cited the ongoing war as the catalyst for its store review, noting that the conflict has severely dampened consumer sentiment across the region with no resolution in sight.