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Nobilia and Coohom Integrate AI to Streamline Kitchen Planning

German manufacturer nobilia and spatial design platform Coohom have entered a strategic partnership to integrate AI-driven spatial intelligence into the kitchen planning process. By connecting online consumer design tools directly to factory production workflows, the collaboration aims to bridge the gap between digital inspiration and physical retail transactions.

Nobilia and Coohom Integrate AI to Streamline Kitchen Planning
Photo: Bio & News

The alliance combines nobilia’s 80-year history in precision manufacturing with Coohom’s spatial technology, which currently supports over 47,000 enterprise clients globally. Central to the integration is the AI Planner, a tool designed to shift the customer experience from browsing static catalogs to active co-creation. When users design kitchens using nobilia’s product library, the system generates data-rich leads for dealers, allowing showroom consultations to focus on high-value design refinement rather than manual drafting.

Jerry Chen, Senior Vice President at Manycore and head of Coohom, emphasized that the technology is intended to amplify human expertise rather than replace it. For nobilia, the move represents a broader push into digital transformation. Matthias Keudel, head of export at the German firm, confirmed plans to extend these capabilities beyond kitchens to the company’s entire 'More than Kitchen' portfolio. While the rollout begins with kitchen design, the platform is equipped to handle whole-home configurations, including wardrobes and bathroom cabinetry, with the potential to reduce initial design times to five minutes.

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