The new beverage is designed to pair with the chain's standard savory lineup, including all-beef Dog Bites and pepperoni-topped Pizza Bitz. Sarah Curtis, Vice President of Marketing at Wetzel's Pretzels, noted that the collaboration aims to inject a sense of playfulness into the brand’s routine snack offerings. The drink will remain available at participating locations through December 6, 2026.

Beyond the menu, the promotion includes a sweepstakes open through October 20, 2026. Participants have the chance to win a private screening of the film, themed merchandise, and gift cards. The animated feature, directed by Erica Rivinoja and Alessandro Carloni, features Bill Hader as the voice of the iconic feline, marking the character's first major animated theatrical release.