These frozen treats arrive as the PAW Patrol brand gains momentum from its latest feature film, PAW Patrol: The Dino Movie. Each cup features a blend of creamy peanut butter paired with either strawberry jam or grape jelly, encased in a signature dough developed by the Brooklyn-based founders, Andrea Meggiato and Michelle Jimenez. The product is marketed as a cleaner alternative to traditional snacks, containing 5g of protein per serving without the use of seed oils, artificial colors, or high-fructose corn syrup.

Investors and company leadership view the Kroger rollout as a major milestone for the brand, which gained national visibility following a 2021 appearance on Shark Tank. Investor Lori Greiner, who backed the founders after their television debut, highlighted the product’s quality and the team's growth as key factors in this expansion. The cups are now stocked across the Kroger Family of Stores, including Ralphs, Fred Meyer, and King Soopers, with a suggested retail price ranging from $5.99 to $6.99.