The holiday performance underscores a diversified content strategy, with the suspense drama "The Old Story of Yu Hong" emerging as a clear leader, peaking at a 63.4% market share according to data provider Enlightent. Film viewership also saw a boost following the October 3 release of Stephen Chow’s "Kung Fu Soccer," while the company’s AIGC-driven "The Ferry Man" series crossed the RMB 10 million milestone in revenue-sharing box office receipts.

Technological integration played a significant role in sustaining user attention. Interaction within Taodou World, the platform’s AI-powered virtual community, rose by 40%. Simultaneously, specialized categories saw rapid growth, as daily viewing time for micro-animation jumped by 57%. Beyond digital screens, the iQIYI LAND theme park in Yangzhou drew large crowds, with families and cross-generational groups accounting for over 80% of visitor traffic, drawing from a broad catchment area across eastern China.