Founded in 2009 by CEO Lindsey Carnett, the firm utilizes a proprietary strategy dubbed The Marketing Maven Method to manage brand visibility for consumer goods. The agency’s service portfolio spans market research, influencer marketing, and digital advertising, with a focus on metrics-driven communication.

O'Dwyer's has tracked the public relations industry since 1968, basing its annual rankings on net fee income reported by agencies within specific specialty sectors. Marketing Maven joins a competitive list this year that includes major industry players such as Zeno Group, Edelman, and Hunter. Carnett attributed the firm's inclusion to a team-wide commitment to understanding consumer needs and crafting stories that resonate across both business-to-business and consumer markets.