Shaun Phelan established the company’s first Scottsdale location in 2007, marking him as the brand’s longest-tenured owner. His wife, Tiffany, transitioned from the corporate team to operations, eventually expanding their footprint to include sites in Mesa, Arizona, alongside Clovis and Visalia in California. Beyond standard management, the pair actively supports VA contracts and leads dementia training for local first responders and family caregivers.

The couple’s operations distinguish themselves through a rare Age-Friendly Care at Home certification from Community Health Accreditation Partners. This framework utilizes the '4Ms'—What Matters, Medication, Mentation, and Mobility—to tailor support for individual clients. CEO Peter Ross noted that the Phelans have built their reputation one family at a time, often mentoring other franchise owners to elevate care quality across the entire national system.