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Alphabet Earnings Preview: Cloud Gains and the TPU Revenue Ramp

Alphabet prepares to report third-quarter earnings Wednesday, with analysts projecting a profit of $37.27 billion. As the company navigates a shifting digital landscape, investors are closely watching whether the surge in artificial intelligence demand and burgeoning chip sales can offset potential headwinds in the core search business.

Alphabet Earnings Preview: Cloud Gains and the TPU Revenue Ramp

Wall Street anticipates earnings of $3.01 per share, reflecting a climb from $2.87 in the same period last year. Revenue expectations sit at $127.94 billion, bolstered by a cloud division that continues to capitalize on its $514 billion backlog. A key focus for this release is the performance of Tensor Processing Units, as the company enters its second quarter of recognizing external revenue from these proprietary chips. While the current contribution remains modest, BNP Paribas analysts project a cumulative revenue opportunity of up to $100 billion by 2028.

Beyond hardware, the introduction of the Gemini 4 Argon model signals a tightening race in artificial intelligence. Analysts at Truist suggest this model positions Alphabet to compete directly with OpenAI and Anthropic, though competitive pricing strategies may strain margins if adoption volume does not accelerate. Simultaneously, the search business faces scrutiny; Mizuho analysts have identified slowing network impressions as a potential downside, raising questions about whether AI-driven queries are cannibalizing traditional web traffic or if Google’s search dominance remains as resilient as ever.

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