Founder Crayton Caudill stated the company was built on the belief that craftsmanship remains vital in the modern construction sector. By utilizing polyaspartic technology, which the firm claims is four times stronger than standard epoxy, TORQ aims to provide surfaces capable of resisting chemical damage, heavy traffic, and the harsh climate fluctuations common in the Midwest.

To drive early adoption in these new territories, the company is offering a promotional package featuring either a 20% discount on installation or a 60-month zero-interest financing plan. These projects, ranging from residential garages and basements to commercial warehouses, are supported by a lifetime warranty covering issues such as peeling, chipping, or yellowing. Customers can customize their finishes through various decorative flake blends, with the firm emphasizing that speed of service does not come at the expense of technical precision.