The rollout features three distinct multi-pack varieties, headlined by an exclusive Brownie Batter and Cookie Dough assortment alongside Peanut Butter Cup and Cinnamon Bun flavors. Priced at $10.99, each box includes four single-serve pouches. To boost visibility during the initial push, the products will occupy end-cap displays in approximately 800 Target locations between June 14 and July 25.

Founder and CEO Becky Dheri noted that the partnership aligns with Target’s focus on ingredient-conscious snacking. The brand’s product line uses a blend of nut butter, dates, and superfood proteins like pea, chickpea, sacha inchi, and chia seeds. These snacks are formulated to be plant-based, gluten-free, and dairy-free, intentionally omitting gums, seed oils, and sugar alcohols. This national debut follows a year of rapid growth for the company, which recently secured over 800 placements at retailers including Costco, ShopRite, and Dierbergs Markets.