Since the opening of the Venetian Macao in 2007, Sands China has transformed its business model to prioritize non-gaming sectors. By developing 1.6 million square feet of dedicated convention space, the firm has hosted nearly 12,800 events, effectively turning the Cotai Strip into a primary destination for global conferences and exhibitions. This strategic pivot aligns with the Macao SAR government’s objective to transition the city from a gaming-centric market into a comprehensive World Centre of Tourism and Leisure.

Grant Chum, CEO of Sands China, noted that the company’s infrastructure investments serve as a catalyst for broader economic growth. Beyond hosting events, the firm is integrating these gatherings into a wider tourism ecosystem, bolstered by 380,000 room nights booked by international guests in 2025 alone. As the company continues to align with local "Tourism+" policies, it remains focused on strengthening international source markets and maintaining its long-term investment commitment to the region.