The campaign, titled "Move Your Funds, Get Rewarded," runs from 19 June to 31 July 2026 and targets EEA residents—excluding Malta—who are migrating to licensed service providers. As unauthorized platforms wind down operations under the guidance of the European Securities and Markets Authority, Bybit EU is positioning its Austrian-licensed infrastructure as a primary destination for users seeking regulatory compliance.

Participants can access several tiered benefits based on their deposit activity. New users are eligible for sign-up bonuses of at least €20 and card packages worth up to €120, plus subscription rebates for services like Netflix and Spotify. For high-volume users, the platform is bypassing standard qualification thresholds, granting temporary VIP fee-rate status for deposits starting at $100. Those depositing at least $50,000 can secure a 3% annualized cashback rate, paid in USDC over a 12-month period. Mazurka Zeng, CEO of Bybit EU, stated that the move reflects a commitment to supporting users as they transition to a more mature and transparent digital asset ecosystem.