The stock’s climb to 3.75 pounds reflects a broader 30% rally year-to-date, fueled by aggressive expansion across the Americas. First-half adjusted Ebitda is projected to exceed 155 million euros—a 69% surge compared to the same period last year. Management credits this momentum to robust performances in the U.S., Mexico, and Colombia, alongside steady gains in select European markets.

Peel Hunt analysts Ivor Jones and Douglas Jack noted that the company’s diversified strategy is yielding results, highlighting that the market has likely undervalued Playtech’s stake in Hard Rock Digital. Despite the optimism, the group cautioned that second-half results will face pressure from increased U.K. remote gaming taxes. Investors await the full interim report scheduled for September 10.