The board of directors authorized the payment as the beverage company continues to manage its North American operations. Primo Brands maintains a wide-reaching distribution network that spans across all U.S. states and Canada, servicing more than 200,000 retail outlets. The company operates from dual headquarters located in Tampa, Florida, and Stamford, Connecticut, employing a workforce of over 12,000 associates.

Beyond its core water and beverage portfolio—which includes brands such as Poland Spring, Pure Life, and The Mountain Valley—the firm manages a vertically integrated supply chain. This infrastructure supports its direct-to-consumer delivery, exchange, and refill business models. The company currently oversees a network of more than 80 springs and manages approximately 28,000 acres of protected land across North America.