The program, titled Fundraise with Coffee, offers organizations eight dollars for every item sold. Unlike traditional catalog sales that require upfront costs or inventory management, this initiative provides a turnkey digital platform. The effort aims to replace seasonal gift-wrap or snack sales with products that carry a social mission. Amy Wright, who co-founded the brand with her husband Ben in honor of their children with Down syndrome, views the platform as a way to extend their human rights advocacy beyond their brick-and-mortar cafes.

Participating groups—ranging from athletic booster clubs and church missions to student organizations—gain access to dedicated support throughout their campaigns. By focusing on everyday consumer goods like coffee and hot chocolate, the company hopes to foster broader community conversations about dignity and opportunity. According to Wright, the goal is to ensure the impact of these fundraisers lingers long after the final bag of coffee is sold, creating a lasting shift in how communities perceive the capabilities of people with disabilities.