Fritz, a Team Chipotle athlete for three seasons, has long integrated the brand into his tournament routine, frequently eating at the restaurant during his recent title run in Washington, D.C. To capitalize on this partnership, the company is inviting fans to track his progress via his Instagram account, @taylor_fritz. Following each singles win, the athlete will post a unique text-to-win code. The first fans to message the code to 888-222 will receive a BOGO offer redeemable through the Chipotle app or website.

The promotion rewards consistency, with the number of available coupons increasing as the stakes rise. While the first round offers 2,500 vouchers, the final match will unlock 10,000 for fans. Beyond the digital campaign, Chipotle is collaborating with tennis brand Penn to release a limited-edition ball caddy designed to resemble a foil-wrapped burrito. Fritz will host an exclusive distribution event for these accessories on August 26 at the Chipotle location at 600 Third Ave. in New York City, where the first 30 guests in attendance will receive the gear.