The new venture departs from traditional agency models by prioritizing a small, nimble team over high-volume caseloads. By limiting the number of active engagements, Miller and Hoff ensure they remain directly involved in messaging, media outreach, and crisis management. This hands-on approach is designed to synchronize media strategy with the specific constraints of legal counsel, where the pace of litigation often requires rapid, informed responses.

Both founders bring a unique perspective to the practice, having served as expert witnesses themselves. This background informs their work in bridging the gap between courtroom objectives and public perception. The firm focuses on plaintiff-side counsel and organizations where reputation management and industry context are critical to case outcomes. CasePR is currently active, managing ongoing litigation support while accepting a limited number of new clients.