The collaboration marks a shift for the 30-year-old luggage brand, which was founded by flight attendants and has long prioritized utility over trend-driven aesthetics. At the heart of the partnership is the Super Bagg, an oversized, slouchy tote featuring two discreet exterior shoe compartments—a direct nod to Rocha’s career as a model who frequently transitions between locations and footwear. Despite the high-fashion proportions, the interior retains the brand's signature layout, including a dedicated laptop sleeve, key leash, and water bottle storage.

Rocha, who balances roles as a mother, businesswoman, and global fashion icon, stated that she sought to create accessories that eliminate the need for mid-day bag swaps. The campaign, shot by David Roemer in New York, leans into the concept that the modern woman is rarely defined by a single role. The full collection is available starting September 17, 2026, at Baggallini.com and select retailers, with prices ranging from $100 to $200.