The partnership brings together Granum, a software platform for the green industry, and Northwest Indiana-based Creekside Outdoor Living. For both organizations, the race serves as a high-visibility platform to honor the labor-intensive nature of landscape design and maintenance. Mark Sedgley, CEO of Granum, noted that the sponsorship aims to provide recognition for industry professionals who manage complex business operations and field crews under demanding conditions.

Mike Arnold, founder of Creekside Outdoor Living and a prominent social media figure with over 330,000 followers, will attend the event to represent the collaboration. Arnold emphasized that the discipline required in landscaping—early starts, team reliance, and performance under pressure—mirrors the environment of a professional pit crew. Bilicki, who brings significant competitive experience to the track, stated that the shared values of craftsmanship and dedication make the partnership a natural fit for the summer holiday weekend. The race will be broadcast live on The CW Network.